Children across the country are being inspired to move more this summer, with the launch of a new animated series, Activate. The series has been co-created by fitness coach, Joe Wicks MBE, and Studio AKA, the team behind ‘Hey Duggee’, and is backed by the government as part of a new partnership to reach schools and families across the country.
Physical activity is essential for growing bodies and minds. But over half (53%) of UK children are not meeting daily activity guidelines[1]. Backed by the Department of Health & Social Care, Department for Education and Department for Culture, Media and Sport, Activate aims to help address inactivity among children by getting children moving and making fitness fun. The government will be backing the programme to fund a further ten episodes.
The series promotes short bursts of movement through fun, accessible content that can be easily integrated into your day, whether at home, school, summer clubs or on the go - getting children moving over the summer and beyond.
Each 5-minute episode features an animated Joe Wicks, alongside original characters known as the Activators, and upbeat music courtesy of Universal Music UK, who are the exclusive music partners.
Get ready to Activate this summer! ☀️
Joe Wicks is launching a brand-new workout series, ‘Activate’, full of high-energy, fun 5-minute workout ‘Challenges’ to keep kids active.
The Challenges bring together new characters and bright animation from @studioaka, with well-known upbeat tracks from exclusive music partner @umusicuk.
Activate is backed by @dhscgovuk, @educationgovuk, @dcmsgovuk as part of a new partnership to reach families and schools across the country.
Head to The Body Coach channel on YouTube for the first episode.
Gamer / Pink Saturday 19th July 10:00am
Join the Activate Gamer challenge this week! Level up your fitness with Joe Wicks, Pink and the rest of the Activators. 👾
Activate aims to get children moving and boost their physical and mental health, over the summer holidays and beyond. 🙌
Visit The Body Coach YouTube channel for the next episode.
Surfer / Blue Saturday 26th July 10:00am
It’s the Activate Surfer challenge this week and Blue is doing burpees. 🏄
Be sure to join Joe Wicks and the rest of the Activators for this week's 5-minute episode of fun-filled fitness.
All episodes are available on The Body Coach YouTube channel. 🌀
Treetops / Red Saturday 2nd August 10:00am
Leap into action for this week's Treetops challenge. 🌴
Join Red for Starjumps, Climbers and Squats! Let’s power up with high-energy fun from Joe Wicks’ Activate series - 5 minutes of active fun.
Catch the next episode on The Body Coach YouTube Channel.
Superhero / Yellow Saturday 9th August 10:00am
Activate's Superhero challenge has landed. 🦸
This week, Yellow is doing Climbers alongside Joe Wicks in the animated Activate series - short exercise videos designed to keep kids moving.
Be sure to head to The Body Coach's YouTube channel for the next episode.